I've studied other magazine mastheads to see what works and what is eye-catching to the consumer. I want my title to be simple yet eye-catching. I've made a few mock up ideas for how the masthead could look on the magazine:
Example 1:
This idea is very eye-catching. The red colour could be changed depending on the colour scheme of the magazine's front cover that issue. The black border helps make the logo 'pop' or stand out and helps draw people's eyes in. The logo is clean and reader-friendly which is a theme I want to keep throughout my magazine. However, the logo could be considered to be too similar to the like of Coca-Cola or to a further extent Rolling Stone magazine, it wouldn't be a good idea to have such a similar logo to another music magazine as it causes confusion
Example 2:
This idea is a lot simpler and cleaner than the other two. It doesn't try to hide anything and makes the message quite clear and simple. The thin but precise font makes it easy to read - again, a theme I want to keep. However, the logo could be seen as too generic and not that distinguishable. It also looks more like the logo of a perfume or shampoo - e.g. L'Oreal
Example 3:
This logo idea incorporates ideas from both other logos. It's bold and eye-catching but also simple and clean. The colour, like the first example, can also be changed to fit with the colour scheme of the magazine. The simplicity of this logo means that it is fairly straight forward but the slanted 'e' at the end keeps it being unique. This also means that I can have the subject of the photo either in front or behind the logo depending on what looks best with the composition. However, I worry that having one block colour could be too generic and not make it stand out against its competitors; it also makes it difficult to separate the letters from each other
Example 4:
This final logo idea combines the best parts of the previous logos. The use of a shadow behind the title makes it stand out and catch your eye. It also separates the letters from each other allowing it to be clearer and easier to read. It uses a similar - yet not identical - font to example 3 as this one is a bit cleaner and thinner without being too thin like example 2. The logo's main colour again can be swapped out to keep with the colour scheme of the front cover. Finally, I've kept the slanted 'e' at the end to add that little bit of individuality the logo needs
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